Mathis Brothers Furniture – A Legacy of Over Half a Century
Mathis Brothers Furniture is a retail brand that is growing in its operations and influence with every passing day. The retailer has been able to serve thousands of satisfied consumers through its enviable reputation and legacy that have been developed for over 50 years. Mathis Brothers had its humble beginnings in a small family owned furniture retail business in Oklahoma City in 1960 and was inspired by the business of the parents of its founders Budd and Don Mathis. The retailer quickly started to find great recognition locally as it used the fads of the era to its advantage by launching a variety show called The Country Social, featuring top country music stars of the time including Johnny Cash, George Jones and Merle Haggard.
While Mathis Brothers thrived, it eventually changed hands as far as management was concerned and the helm was handed over to Don’s sons Bill and Larry Mathis in 1988 on his retirement. This marked the beginning of a new chapter of innovation and sustained growth in the story of Mathis Brothers Furniture that continues to this day. As a result of years of successful operations, the new managers of Mathis Brothers decided that it was about time they expanded, opening a new store in Tulsa, Oklahoma in 1993, which marked the beginning for the retailer to be recognized on a much larger scale when it moved its locations to another state.
Mathis Brothers opened its first store in California in 1999 in Indio, California with an engaging consumer-friendly marketing strategy that sought to penetrate the new market with a fresh approach. Meanwhile, Mathis Brothers Furniture had also diversified a bit with the acquisition of Furniture Direct in 1992. Furniture Direct was branded Lady Americana under the new administration, which was not just a home furnishing retailer but was also a manufacturer of mattresses. This brought the retailer’s very own brand to its broad inventory of furnishing products.
Mathis Brothers has also been noted for its contribution to various charities such as the Regional Food Bank of Oklahoma and the American National Red Cross. Mathis Brothers Furniture achieved a huge landmark in its history by launching its most illustrious store in Ontario, California, which covers an area of 400,000 square feet, making it the largest furniture retailer in the state. Continuing with the values of offering premium and value furniture brands for affordable and lower prices offered every day, Mathis Brothers continues to attract consumers not just in two states, but from the entire nation.